Leadership team

Gemma is the multi-award-winning CEO and co-founder of Culture Shift. Since launching our groundbreaking Report + Support™ system in 2018 (developed in collaboration with the University of Manchester) Gemma has grown the platform to serve organisations across the UK and Ireland, including universities, NHS trusts, and major employers. Having raised over £5 million in VC funding, she's one of a small number of female founders to have scaled a purpose-led tech company to this level, and she's just getting started! A sought-after voice on workplace harassment and inclusion, Gemma collaborates with organisations including the Equality and Human Rights Commission, and is relentless in her pursuit of a world where everyone feels they belong - and feels safe enough to say when they don't.

Christine brings a combination of frontline experience, policy expertise, and international leadership to her work at Culture Shift. Having spent her career at the intersection of safeguarding, gender-based violence, and systemic change, she understands what it takes to help people speak up, feel heard, and access the support they need. As Head of Culture Transformation, she leads the work that sits at the very heart of Culture Shift's mission: ensuring that the people organisations are trying to support remain central to every decision the company makes.

Chris is a technology leader with four decades of experience turning complex technical challenges into real-world impact. As CTO at Culture Shift, Chris bridges the gap between engineering excellence and organisational purpose, ensuring that every technical decision drives meaningful change for the organisations and people the platform serves. With a career spanning robotics, software development, international development, and health technology, Chris brings rare breadth and a deeply human perspective to the role of technology leadership.

As Finance Director, Ash brings the commercial clarity that allows everyone else in the business to do their best work, keeping the organisation on solid ground while it grows. With twelve years of management accounting experience across different industries and business sizes, Ash has a rare ability to cut through the noise and tell a business exactly what its numbers are saying. At Culture Shift, he's the person quietly making sure that doing good and doing well aren't in conflict.

Hannah is a marketing leader with over 15 years of experience spanning employment law, scale-up technology businesses, and workplace wellbeing. She brings a combination of commercial instinct, deep sector insight and a keen creative lens. Known for building distinctive, credible brands and strong narratives in fast-moving environments, she plays a pivotal role at Culture Shift in shaping how the business shows up in the market - connecting product, purpose and customer insight to ensure marketing is not just visible, but genuinely impactful and a driver of long-term growth.