Sales Development Representative
About Culture Shift
Culture Shift is a Manchester-born, tech-for-good SaaS business on a mission to build safer, more supportive workplaces. Our Report + Support™ platform is trusted by public and private sector organisations across the UK. With the Employment Rights Act in force, we're growing quickly in the corporate market, and this role sits at the heart of that growth
The Role
We’re looking for an experienced Sales Development Representative (SDR) who goes beyond the script. Someone who can spot opportunities, tell powerful stories over phone and email, and spark genuine curiosity in our solution.
As SDR, your aim is to build a strong and consistent stream of high-quality new business pipeline within your assigned territories. Using your sound knowledge of our Report + Support™ platform and wrap-around support offering, you will research potential sales opportunities, and conduct high quality conversations with prospects through the phone (cold calling), email, and LinkedIn Sales Navigator. This is a target-based role, meeting KPIs, and booking meetings with prospects.
Role Responsibilities
- Build a strong, consistent stream of high-quality new business pipeline within your assigned territory
- Partner with our Account Executives to research and identify key target accounts and personas across priority sectors
- Create and execute outbound sequences (calls, email, LinkedIn) that cut through the noise
- Use creativity, storytelling and insight to engage multiple stakeholders within an organisation
- Test and refine messaging, sectors and approaches based on results, and share insights back into the team
- Keep HubSpot CRM squeaky clean with accurate records and notes
- Stay curious: track sector trends, news and updates relevant to your territory
- Represent Culture Shift at networking events and conferences, building sector knowledge and relationships
What We’re Looking For
- You will have previous SaaS outbound/cold calling sales experience
- You will have excellent communication skills as well relationship building abilities and an ability to be able to explain complex topics and regulations simply and concisely
- You are confident speaking to senior leaders (C-suite, HRDs, DEI leaders etc.)
- You are strong at objection handling
- You can think on your feet, adapt to change and problem-solve in real time
- You’re motivated in a target driven environment with a determination to succeed
- You’re a self-starter who thrives in a dynamic, fast-paced environment
What’s in it for you
- Competitive salary and commission structure
- Flexible working hours with a hybrid set up (3 days per week are office-based)
- Contemporary city centre office
- Company pension
- 25 days annual leave (plus Bank Holidays)
- Wellbeing days
- Employee Assistance Program
- Perks Platform, providing a range of benefits, discounts and deals
- Cycle to Work scheme
- Smart Health platform
Location: Hybrid, with 3 days a week based in our Manchester office
Type: Full-time
Salary: £30,000 Base (£42,000 OTE, uncapped)
Hear from colleagues, past and present, about life as a Culture Shifter.
"Flexible hours and understanding managers mean that personal commitments are respected, and it's easy to maintain a healthy boundary between work and home life. I've never felt rushed or pressured to compromise my wellbeing, which makes coming to work enjoyable every day."
"Joining Culture Shift has been a breath of fresh air. The team is fun, friendly and genuinely transparent, I've not worked anywhere this open or collaborative before."
"Because of the nature of our product, I get to work with people both internally and externally who are genuinely driven to make a difference. It is a privilege to work so closely with clients who are dedicated to providing support to those who need it most. Knowing that you are an active part of driving meaningful culture change is really rewarding."
"I have never felt more welcomed into a role and company than I have here. Culture Shift truly cares about each and every one of their employees and values collaboration and ideas no matter your role."
"Opportunities for training and professional development are excellent, and often encouraged. The company actively supports growth, offering access to courses, and structured career progression conversations. I've definitely been able to build skills that contribute to my current role."
"We were seeing trends that we were able to push up into committee structures and say - 'We know where our problems are. We know what our resourcing needs to look like.'"
"Report + Support™ has been an instrumental tool for us in terms of addressing barriers to reporting unwanted behaviours, as well as monitoring trends and collecting data insights to inform our preventative and response strategies."
